A great way to learn about your target audience and identify their pain points is by conducting surveys and interviews with them. You can also learn about what they enjoy reading and what topics they feel should be covered in-depth. You should also download a marketing calendar template, as you’ll need this for setting out your content map. If done correctly, you can ensure that all of the current content is mapped to the different stages of the buyer’s journey.
This could be by consolidating several posts into one larger, more informative piece that covers more ground, or even by removing it altogether. Armed with this information, sneakily deleting the poll so your competitors don’t too discover this valuable information, you begin keyword research. The first version (and the most common one) is done through competitor analysis. He’s now helping clients to attract and convert more leads and customers.His main focus are SEO, paid media & marketing automation – all with the focus to tie marketing campaigns to revenue.
An SEO gap analysis is a valuable tool for any business looking to improve its search engine footprint. To get the most out of your analysis, working with an experienced agency offering SEO professional services is best. Today we’ll explain what a gap analysis is, why your business should consider one, and who should be charged with creating an SEO gap analysis.
Both results are very valuable because you see who you are competing with currently to be ranked but also what your “real life” competition is up to. Most SEO tools offer some form of site auditing and give you an overall score for the site. The metrics below can give you an idea of how much your competitors are investing in technical SEO.
- If your competitor’s goal-achieving process is similar to your goal-achieving process, check out the content your competitors have created to guide you from one stage to another.
- It tells you at a glance the
structure your articles should have to rank above the competition. - X is typically a brand with 20 years of organic SEO growth that dominates a particular industry.
- Create new content to target these keyword opportunities to keep up with your competitors and pull more traffic from organic search.
- Though, for very low competition keywords, you could see results in just weeks.
For example, the competitive articles that rank higher than you for desirable user search queries. SEO software tools provide valuable insights into the content and keywords of your competitors, allowing you to identify gaps in your content strategy and keyword strategy. An SEO gap analysis is a systematic strategic plan to find missed areas of opportunity in your company’s search engine footprint. The analysis involves a comprehensive assessment of your website’s SEO performance compared to your competitors. It helps to identify the areas in your strategy where you may be falling short or not optimizing to a website’s full potential.
In this post, we break down how to comprehensively find all important content gaps and provide a roadmap to get real results. Another way to find gaps on your site is to use SEO tools to see what keywords your site is already ranking for. This kind of gap analysis takes a look at what your website offers visitors.
As a result, pursuing a backlink from that site may not be worth your time. Once Link Gaps identifies your top three competitors, it auto-retrieves the top fifty-thousand backlinks for the domains and compares them against your site and each other. After acquiring a list of your competitor’s backlinks, analyze them manually by exporting them into a spreadsheet.
The First Step Is Step 1 You Can Identify Your Competitors
A content gap analysis is the process of finding gaps or holes in your existing content. In the analysis, you identify keyword and content opportunities that map to different stages of the user journey. From there, you update existing content or create new content to fill the gaps.
Enriching your web pages with structured data might also fall under this SEO pillar as well. For example, if we look closer at the terms that Betterment outranked Ellevest for, you can see exactly which pages rank. Of course, this is the initial research, you’ll want to refine your results further to narrow terms down based on keyword difficulty and intent. Now you need to determine where you can get the most value from your keywords. We know the top result in Google gets over 31% of clicks, with some variation depending on the industry, keyword, and device. However, no matter the industry, the number of clicks (and consequently traffic) that goes to your website drops consistently as you drop from one to two and so on.
Most Marketers Don’t Find And Fix Gaps In Their Content
With the right insights, you will be able to see what makes this content stand out and rank highly, such as the backlinks going to the content and how often they use the keyword in question. You can then use these insights as you write and optimize your own material, looking for weaknesses in the other content that you can capitalize on to drive your own material higher up on the SERP. If there are particular topics that aren’t getting enough attention, take action right away by creating the content marketing strategies including those subjects. This could involve researching and writing blog posts, creating new web pages, or even producing videos to add the missing content. Several keyword research tools, such as Google’s Keyword Planner and SEMrush, can help you identify and create a list of target keywords with the most popular keywords and phrases related to your industry. Keyword gap analysis provides valuable insights into your competitors’ keyword strategies, giving you an edge.
If you continue to produce and distribute high-quality content at scale consistently, Google has more available information to assess you. While third-party data has inherent limitations, it’ll allow you to quantify your market with more conviction. Your aim here is to use as many data points as possible to get a complete picture of your market and the keywords that formulate your organic opportunity. Before you consider SEO a growth channel for your startup, you need to establish market demand in your niche. Your job is to calculate exactly how many of these searches are relevant to your startup.
The fact HubSpot already ranks in the top 50 likely means the keyword is interesting for them and somewhat related to the page that ranks. One of the strongest SEO signals you can give Google to understand what your website should rank for is topical authority. Adam has a background in journalism and almost a decade of experience in SEO. He’s passionate about data, content and cricket – although not necessarily in that order. There is also the middle ground, the research phase where customers will look at reviews, FAQs and try to learn more about a product or service before converting. There are a million and one ways for you to improve it, make it more powerful, and custom tailor it to your business.
Track the performance of different pieces of content over time so you can better understand which ones are resonating with audiences. Improve your content against your competitors to better resolve search intent and rank higher. The biggest advantage is to be able to see all the problems of a page with a simple analysis. It also helps us to tracking the positioning of keywords and to know in detail the CPC and
CPC and competition for each keyword in detail.
By answering these questions you can set yourself up for success and have a plan in place to measure and monitor your content gap analysis. There are a few different reasons to invest time into a content gap analysis. SE Ranking’s Keyword Rank Tracker gives you daily updates on your rankings across multiple locations. Having this knowledge is crucial to delivering successful online content marketing services, as it helps ensure that your audience isn’t left wondering where to go next. By mapping content in this way, you’re taking the guesswork out of the entire process for your users and consistently driving them to the next stage in their journey. Now that you’ve narrowed down your backlink opportunities based on which domains link to your competitors but not to you, it’s time to determine which sites will provide the most valuable backlinks.
Ideally, you want to rank for all relevant keywords identified in the gap analysis. And while that’s the ultimate goal, you still need to start somewhere and prioritize. This is an alternative way of analyzing your content gaps if you don’t like using the visualizations above. If you prefer rows and columns, we cater to that too; with an easy export to both excel and google sheets. This is the real difference between a mediocre and top-notch content gap analysis. Once you’ve identified these competitors, it’s time to export what’s currently working for them.
While this is a huge milestone in itself, all of the data and knowledge that you’ve gathered will yield you no results unless it sparks some action. There are many different approaches you can take to figure out who your SEO competitors are—the most rudimentary being a simple SERP analysis for relevant keywords. You can also use an SEO tool to identify which brands mainly rank for your keywords. You can even develop a workflow that includes a combination of both methods. Your keyword “gaps” are areas in which you could overtake your competitors and outrank them. In SEO TELEGRAM COMMUNITY , it’s a way to reveal keyword opportunities you’re missing out on.
