Tuff can help you with every step of the process, from performing a keyword gap analysis and determining the best course of action to creating content that outranks the competition. Conducting a content gap analysis is key to finding holes in your existing content strategy so you can be sure to create new content assets that generate traffic and funnel users to the point of purchase. When consulting with businesses, we have found that many have a poor target keyword list which is either not detailed enough or poorly structured. This spreadsheet will show you how to create a comprehensive target keyword report and review your performance to help you identify new SEO and content marketing strategies. At Smart Insights, we use this spreadsheet as part of our SEO strategy and it helps us deliver over 80% of the half a million unique visits we get per month to our website, generated through organic search. To do a more advanced content gap analysis using these free methods you can use excel or google sheets and input relevant data you’ve gathered.
How To Make User Friendly Websites That Rank And Convert
Either of the cases above may surface opportunities for new or updated content that also improves your overall SEO performance. However, they just don’t start with competitive SEO gains in mind — it becomes an additional but very welcome side benefit. A similar or related gap analysis would look at content needs vs your typical marketing/sales funnel to see where gaps may exist and need to be filled with new or updated content. This process is often used in SEO to determine what content needs to be developed in order to compete with the top-ranked competitors in the same industry or topic niche. Evaluating your website content against top competitors in organic search should be an ongoing aspect of your website or blog development.
Through this, a website owner can identify whether or not they need to improve the content provided to users in order to increase engagement and enhance UX (user experience). SEO gap analysis takes us to the first principles of what we do in SEO because ranking on Google is not ranking in a vacuum. You’ve got a very limited space on the first page of the SERPs, and you need to be doing better than your competitors to be able to rank there. That means, then, you need to know what your competitors are doing and how you’re going to do it better.
Marketers will go all out developing customer psychology profiles and getting a crisp understanding of the entire purchase process. Knowing those, they could then deconstruct their landing pages and figure out what questions are left unanswered. Take a look at the numbers and identify the areas where you are below average or average compared to your competitors. Ideally, you would work on the weakest pillar, but this decision can get a little bit more complex. Look at your competitors robots.txt file, the sitemap, and how canonicalization is managed to identify any issues that need to be addressed.
One of the best ways to come up with content ideas that align with what your audience wants is to simply ask them what they want. Finally, Success content serves to reassure customers that they will achieve their desired outcome. Once MEDIUM SEO GROUP TELEGRAM have your set of competitors ready, you’re going to proceed to benchmark yourself against them, and we’re going to be doing this across the three pillars of SEO. But first of all, you need to know who your competitors are, who they are really. We’re going to be speaking about competitor identification in a different Whiteboard Friday, so be sure to check it out.
By doing a content gap analysis, you’ll be able to see what topics your audience is looking for. This will allow you to create content around specific topics and keywords and ensure that you’re giving your audience what they want- which adds up to better-performing content. Another option is to use a contract creator to create standardized content and templates in a format that can be edited and optimized within a browser-based environment. A content gap analysis identifies content topics and keywords your competitors are outperforming your website for and provides insights into how you can improve your own content.
Researching your competition aims to identify where your competitors are active but you are not. If you are not meeting your customers at each and every touchpoint, or if your content is inadequate, then your prospects will look elsewhere. MarketMuse’s competitive content analysis tools do a deep dive into the competitive SERP landscape for any target keyword/keyphrase you want to explore further. As a result, you can see where your ranking keywords overlap with key competitors, and where you may be falling short in terms of SEO visibility. The keyword gap tool in SEO PowerSuite works in a similar fashion to Ahrefs and Semrush. However, SEO PowerSuite is desktop SEO software vs cloud-based (SaaS) SEO toolkits.
Take advantage of any SEO software tools that fit your needs and budget, and maximize the competitive gap analyses and insights they can provide. Of these extra Frase tools, the GSC Content Analytics feature is most directly applicable to finding content/topic gaps. Frase works with early-stage content (pre-published drafts) and also existing content that you can bring into the platform (via live URL import) for further analysis and optimization. For competitive SEO gap analysis, Semrush provides a Keyword Gap Tool.
Connect SEO efforts to measurable KPIs from rankings to site conversions with the only interactive, real-time SEO analytics platform. Create relevant content and connect with your audience by leveraging the industry’s only built-in, AI-driven content workflow. Right now we know that a competitor is ranking for a keyword, but we have no idea what position they are in. If you’re a broke folk or simply can’t justify the sometimes seemingly crazy expenditure of SEO tools these days, I’ve got you covered.
